Frequently Asked Questions
Detailed answers to common questions about managing your Amazon Seller Central account in the UAE.
Amazon Account Setup & Management
To create an Amazon Seller account for the UAE, follow these steps:
- Go to Amazon Seller Central UAE: Visit sellercentral.amazon.ae.
- Sign up: Click on the “Register now” button.
- Business type selection: Choose whether you’re an individual seller or a registered business. If you have a trade license, select the appropriate business entity.
- Enter details: Provide personal details like name, address, and contact information.
- Identity verification: Amazon UAE will ask you to verify your identity, which might require uploading a scanned copy of your passport or Emirates ID.
- Bank account setup: You’ll need to link a UAE-based bank account to receive payouts.
- Complete the setup: After providing all information, you’ll be directed to your Seller Central dashboard.
In Amazon UAE, the choice depends on your expected sales volume and business goals:
- Individual Seller: This is suitable if you’re just starting out and don’t expect to sell more than 40 items per month. No subscription fee is required, but you pay a per-item fee plus a referral fee for each sale.
- Professional Seller: If you plan to sell more than 40 items per month or want access to additional selling tools (like bulk listing uploads, reports, and Buy Box eligibility), a Professional Seller account is better. It involves a monthly subscription fee but no per-item fee.
To ensure your seller account is verified:
- Enter business details: Provide accurate business information, such as your trade license number, legal business name, and business address.
- Identity Verification: Amazon may request proof of identity, such as an Emirates ID or passport copy. Also, you may need to upload your trade license if you’re registered as a business.
- Bank Verification: Link your UAE-based bank account, ensuring the bank details match the name on the account to prevent payout issues.
- VAT Registration: If applicable, you may need to provide your VAT registration certificate during account setup.
- Go to Seller Central: Navigate to the “Settings” tab and select “Account Info.”
- Payment Information: Choose “Deposit Methods” and click “Add” or “Edit” under Deposit Information.
- Add bank details: Enter the IBAN and SWIFT code of your UAE bank account. Make sure the bank account holder’s name matches the name you provided during registration.
- Verify your bank account: Amazon may perform a small transaction to verify the bank account. Once confirmed, your payouts will be sent to this account.
- Navigate to Settings: In Seller Central, go to the “Settings” tab and select “Account Info.”
- Business Address: Update or modify your business address under the “Business Information” section.
- Store Name: You can change your store name, which will be visible to customers.
- Tax Information: Ensure your VAT registration details are up to date in the UAE, if applicable.
- Contact Information: Keep your contact information current to receive notifications from Amazon regarding your account.
In the UAE, you must register for VAT if your sales exceed AED 375,000 annually. Here’s how to set up your tax information:
- VAT Registration: Ensure that you are VAT-registered with the UAE Federal Tax Authority (FTA) if required.
- Enter VAT Details: In Seller Central, go to the “Settings” tab, click “Tax Settings,” and enter your VAT registration number.
- Upload VAT Certificate: You might be required to upload your VAT certificate for compliance.
- Set Pricing for VAT: Ensure your pricing includes VAT, as required by UAE law, and that it’s properly displayed on your product listings.
Two-factor authentication adds an extra layer of security to your Amazon account:
- Log in to Seller Central: Go to “Settings” and select “Login Settings.”
- Enable 2FA: Choose the option to enable 2FA. You’ll be prompted to enter your mobile number or use an authenticator app.
- Verification: Amazon will send you a verification code via SMS or through your chosen app.
- Confirm and Enable: Once verified, 2FA will be active on your account, requiring both your password and the authentication code for future logins.
To assign roles:
- Go to Account Settings: In Seller Central, navigate to “User Permissions” under the “Settings” tab.
- Invite New Users: Enter the email address of the person you want to grant access to.
- Assign Roles: Amazon allows you to assign different permissions (such as inventory management, shipping, reporting, etc.) depending on what the user needs to do.
- Confirm and Invite: The user will receive an email invitation, and once they accept, they will have access to the selected areas of your account.
If your seller account is suspended or restricted, you need to appeal through Amazon’s established process:
- Review Suspension Notice: Amazon will provide a reason for your suspension. This could relate to performance metrics, policy violations, or listing issues.
- Prepare an Action Plan: Your appeal should include a clear action plan, explaining what went wrong, how you’ve fixed the issue, and what you will do to prevent it in the future.
- Submit Appeal: Go to the “Performance” tab in Seller Central, click on “Account Health,” and then follow the instructions to submit your appeal.
- Follow Up: After submission, monitor your email and Seller Central notifications for updates on your appeal status.
Amazon Product Listings
To create a new product listing in Amazon UAE:
- Go to Seller Central: Under the “Inventory” tab, click on “Add a Product.”
- Search for existing product: If the product already exists, choose the existing listing; otherwise, select “Create a new product.”
- Choose category: Amazon will guide you to select the appropriate category for your product.
- Enter product details: Fill in the product title, description, brand, SKU, and key product attributes like size, color, and dimensions.
- Set Price: Enter the price, including VAT if applicable.
- Upload images: Add high-quality product images that meet Amazon’s requirements.
- Submit: Review and save the product listing. Your product will be live once Amazon approves it.
Product variations allow you to offer different sizes, colors, or other options for a product under one listing:
- Go to Inventory: Select “Add a Product” in Seller Central.
- Parent Listing: Choose the product that will serve as the “parent” listing.
- Variation Theme: Choose the variation theme, such as size, color, or another option.
- Add Variations: Add the different options (sizes, colors) in the variation fields. Enter prices, SKUs, and quantities for each variation.
- Save and Review: Once completed, all variations will be listed under the same product page for easy customer access.
Amazon SEO (Search Engine Optimization) is crucial to being discovered by buyers:
- Title: Make sure your product title includes the main keyword, brand, key features, size, and color. Keep it within Amazon’s recommended 80–200 characters.
- Bullet Points: Include 5 bullet points that highlight your product’s key features and benefits.
- Description: Write a detailed description using relevant keywords naturally. Focus on product benefits, material, uses, and any special features.
- Backend Keywords: In the “Search Terms” section (hidden from customers), add additional keywords that buyers might use to find your product.
- Customer Reviews: Encourage satisfied customers to leave positive reviews, as these also help with ranking.
To stay competitive with pricing:
- Research Competitors: Look at similar products and check their price ranges.
- Calculate Costs: Ensure your price covers Amazon’s selling fees, VAT (if applicable), shipping costs, and still leaves room for a profit margin.
- Automate Pricing: Consider using Amazon’s “Automate Pricing” tool to adjust your prices automatically based on competitors’ changes.
- Monitor Buy Box: Stay competitive to increase the chance of winning the Buy Box, which can significantly boost sales.
High-quality images are essential for increasing conversions:
- Go to the product listing page: Navigate to the “Images” section in the product listing.
- Upload Image: Amazon allows you to upload multiple images (up to 9). Ensure each image meets the minimum resolution of 1000×1000 pixels.
- Use Main Image Guidelines: The main image should have a white background, no text, and only show the product.
- Additional Images: Include lifestyle images, close-ups, and alternate angles.
- Upload Video: If your account qualifies, you can also upload a product demo or promotional video in the “Videos” section.
The Bulk Upload tool allows sellers to upload multiple listings at once:
- Go to Seller Central: Under the “Inventory” tab, click on “Add Products via Upload.”
- Download Template: Select your product category, and download the inventory file (Excel template).
- Fill in Product Data: Populate the file with the product details like title, SKU, price, quantity, and attributes. Be sure to follow the template’s instructions carefully.
- Upload File: Once completed, upload the file in Seller Central. Amazon will process it, and you’ll be notified of any errors.
- Review Listings: Check that all your listings were created successfully.
If Amazon restricts your product from being listed in a certain category, you’ll need to request approval:
- Check Restrictions: Some categories like health, beauty, electronics, and food are restricted in Amazon UAE.
- Request Approval: Go to the “Add a Product” page, search for your product, and click “Request Approval” if the category is restricted.
- Provide Documents: Amazon may ask for compliance documents like invoices, safety certificates, or your trade license.
- Wait for Approval: After submission, Amazon will review your request and notify you once approved.
To update product dimensions or weights:
- Edit Listing: Go to the “Inventory” tab in Seller Central and click “Manage Inventory.”
- Find Product: Search for the product you want to update and click “Edit.”
- Update Information: Under the “Vital Info” tab, update the dimensions or weights.
- Save: Click “Save and Finish” to update the listing. It may take some time for the changes to reflect across Amazon’s system.
If Amazon flags your listing for pricing errors:
- Review Pricing Error: Amazon usually flags pricing that’s either too low or too high compared to the average price for similar products.
- Edit Price: Navigate to “Inventory” and find the product. Click “Edit” and adjust the price to a competitive, reasonable amount.
- Check Minimum and Maximum Price Settings: Ensure you’ve set the correct minimum and maximum prices in the “Automate Pricing” tool or manually set them to avoid future errors.
- Re-submit Listing: Once fixed, your listing will be reactivated if it was deactivated due to the error.
Amazon Inventory Management
To manage your inventory in Amazon UAE:
- Go to Seller Central: Under the “Inventory” tab, click on “Manage Inventory.”
- Monitor Stock Levels: Each product’s current stock level will be displayed here.
- Restock Alerts: Set alerts to notify you when inventory is running low by enabling “Restock Recommendations.”
- Edit Stock: If you fulfill orders yourself, you can manually update stock levels by clicking “Edit” next to the product and adjusting the “Available Quantity” field.
- Automate Stock Updates: If you’re using a third-party tool or software, you can sync it with Amazon to automatically update stock levels as you sell.
To avoid running out of stock:
- Monitor Inventory Health: In the “Inventory Planning” section of Seller Central, you’ll find tools to track stock levels and sales velocity.
- Set Reorder Alerts: Amazon allows you to set restock alerts based on sales data. When inventory falls below a certain threshold, you’ll receive notifications.
- Review Sales Data: Use Amazon’s reports to forecast demand and restock products based on historical sales data.
- Backup Inventory: If you use FBA (Fulfilled by Amazon), consider keeping a backup inventory at your own warehouse or with another third-party logistics provider.
For FBA:
- Go to the “Inventory” tab: Click on “Manage FBA Inventory.”
- Create Shipment Plan: Click on “Send to Amazon” and create a shipment plan, including the products you want to send to an Amazon fulfillment center.
- Prepare Products: Follow Amazon’s guidelines for labeling, packing, and preparing products. Each product must have an Amazon-compliant barcode (FNSKU).
- Ship to Amazon: After confirming the shipment plan, send the products to the specified fulfillment center.
- Monitor Inventory: Once received, the products will be listed under FBA inventory, and Amazon will handle storage, shipping, and customer service.
If you sell on multiple platforms (e.g., your website, other marketplaces):
- Use Multi-Channel Fulfillment (MCF): Amazon offers Multi-Channel Fulfillment, allowing you to fulfill orders from other sales channels using FBA inventory. You can create fulfillment orders in Seller Central for non-Amazon sales.
- Sync Inventory: Consider using inventory management software (e.g., Sellbrite or TradeGecko) to synchronize stock levels across all platforms. This ensures that inventory is adjusted automatically when sales occur on any channel.
- Manual Adjustments: If not using software, you can manually adjust stock in Seller Central to reflect sales from other platforms.
Amazon provides automated restock recommendations based on sales patterns and inventory health:
- Go to Inventory Planning: In Seller Central, navigate to the “Inventory” tab and select “Inventory Planning.”
- View Restock Recommendations: Amazon analyzes sales velocity and lead times to provide you with restocking alerts.
- Set Restock Alerts: You can customize restock alerts based on minimum inventory levels and supplier lead times.
- Use Reports: Download restock reports for more in-depth analysis and use them to plan purchases from your suppliers.
If there’s a discrepancy between what you shipped to Amazon’s fulfillment centers and what’s recorded:
- Check Reconciliation Report: In the “Inventory” tab, go to “Inventory Adjustments” to view any discrepancies reported by Amazon.
- Contact Amazon Support: If there’s a significant discrepancy, open a case with Seller Support. Provide shipment tracking and invoice details to resolve the issue.
- Request Reimbursement: If Amazon lost or damaged inventory, you can file a reimbursement claim through Seller Central.
Amazon Shipping & Fulfillment
To set up FBA in Amazon UAE:
- Go to Seller Central: In the “Inventory” tab, select “Manage FBA Inventory.”
- Enroll Products in FBA: Click “Convert to FBA” for the products you want Amazon to fulfill. This registers your products for FBA.
- Create Shipment Plan: Click “Send to Amazon,” and Amazon will guide you through creating a shipment plan, including product quantities, destination fulfillment center, and shipping method.
- Label Products: Ensure your products have Amazon barcodes (FNSKU) and are packed according to FBA requirements.
- Ship to Fulfillment Center: Once ready, send your products to the specified Amazon fulfillment center.
To create a shipment plan:
- Select Products: Go to “Manage FBA Inventory” and click “Send to Amazon.”
- Set Quantity: Enter the quantity of products for each SKU.
- Choose Shipping Method: Select your shipping method—Amazon partnered carriers or your own carrier.
- Prepare Products: Make sure all products are labeled with FNSKU barcodes and packed according to Amazon’s guidelines.
- Send Shipment: Once confirmed, send the shipment to the fulfillment center. Amazon will notify you when they receive the shipment.
To track inbound shipments:
- Go to Shipping Queue: In the “Inventory” tab, select “Manage FBA Shipments.”
- View Shipment Status: Each shipment will have a status such as “In Transit,” “Delivered,” or “Checked In.”
- Track via Carrier: If using Amazon’s partnered carriers, you can track the shipment directly from Seller Central. If you used your own carrier, enter tracking numbers to monitor the shipment.
- Check for Discrepancies: Once the shipment arrives at the fulfillment center, check the “Inventory Adjustments” tab to ensure all units have been received properly.
If you are fulfilling orders yourself (MFN):
- Go to Manage Orders: In the “Orders” tab, select “Manage Orders” to see pending orders.
- Prepare Shipping: Pack the product securely and according to Amazon’s packaging guidelines.
- Print Shipping Label: You can either use your own shipping carrier or Amazon’s shipping services to print a label.
- Mark as Shipped: Once the product is shipped, go back to Seller Central and mark the order as “Shipped,” entering the tracking number.
- Meet Delivery Deadlines: Ensure that the order is delivered within the promised timeframe to avoid negative ratings.
To configure shipping templates:
- Go to Settings: In Seller Central, navigate to “Shipping Settings.”
- Create a Shipping Template: Click “Create New Shipping Template” and define shipping rates based on region (domestic and international), delivery speed, and service levels.
- Choose Delivery Options: Set different delivery speeds such as Standard, Expedited, or Priority, and assign corresponding rates.
- Assign Products: Once you’ve created the template, assign it to specific SKUs in your inventory.
- Save Template: Save and review your shipping settings to ensure customers see the correct options at checkout.
Amazon Customer Service
To manage customer messages:
- Go to Messages: In Seller Central, navigate to the “Messages” tab under the “Performance” section.
- Respond Quickly: Aim to respond within 24 hours to maintain a good response rate. Use the template responses provided or create a custom response.
- Include Order Information: If the customer inquires about an order, include relevant details like shipping status or return options.
- Resolve Issues: Address any concerns or complaints promptly to avoid negative feedback.
To handle returns and refunds in Amazon UAE:
- Return Requests: Go to the “Manage Returns” tab under the “Orders” section in Seller Central. You’ll see a list of pending return requests.
- Approve Return: Approve the return if it meets Amazon’s return policy. You can either provide the customer with a prepaid shipping label (for seller-fulfilled orders) or let Amazon handle it for FBA orders.
- Issue Refunds: Once you receive the returned item, go to the order details and click “Issue Refund.” You can choose to refund the full or partial amount, depending on the condition of the returned item.
- Restock: For FBA returns, Amazon will automatically restock the item if it’s in good condition.
To manage reviews:
- Monitor Feedback: In Seller Central, go to “Performance” and click on “Feedback” to view customer reviews.
- Respond to Reviews: While you cannot respond directly to product reviews, you can publicly respond to seller feedback to clarify issues.
- Resolve Negative Feedback: Address negative feedback by contacting the customer directly through Seller Central. Offer to resolve the issue, which may prompt the customer to update their review.
- Report Inappropriate Reviews: If a review violates Amazon’s guidelines (e.g., it’s irrelevant or abusive), you can report it for removal.
To set up automated responses:
- Go to Message Settings: In Seller Central, navigate to the “Messaging” section under the “Performance” tab.
- Create an Automated Response: Set up automatic responses for common inquiries, such as order confirmation or shipping status updates. This can be done using the “Templated Responses” option.
- Customize Messages: Tailor your automated replies to include useful details like processing times and contact information.
- Enable Auto-Replies: Activate auto-replies for specific queries, such as during off-hours, to ensure timely communication with customers.
When a customer returns a non-defective product:
- Review Return Request: Check the return request to confirm that the item is non-defective and within the return window.
- Approve the Return: If the return policy allows for non-defective returns, approve the return and provide the customer with a return shipping label (for MFN orders) or allow Amazon to handle it for FBA orders.
- Deduct Restocking Fee (if applicable): For MFN orders, you can deduct a restocking fee from the refund if it’s within Amazon’s guidelines. FBA orders will automatically process according to Amazon’s policy.
- Refund the Customer: Issue a refund for the order once the item is returned in good condition
Amazon Reports & Analytics
To generate business reports:
- Go to Reports: In Seller Central, click on the “Reports” tab, then select “Business Reports.”
- Select Report Type: You can choose from reports like “Sales and Traffic,” “Detail Page Sales,” or “Inventory Reports.”
- Customize Date Range: Use the filters to select specific date ranges or product categories for a more targeted report.
- Download Report: Once generated, you can download the report in CSV format for further analysis.
To track sales performance:
- Sales Dashboard: Under “Reports,” go to “Business Reports” and select “Sales and Traffic.”
- View Metrics: Review key metrics like units sold, total sales, and conversion rates. Use the “By ASIN” view to see performance by individual products.
- Compare Periods: Use the date filter to compare sales performance over time (e.g., week-over-week or month-over-month).
- Identify Trends: Look for trends in traffic, conversion, and sales, and use this information to optimize listings and marketing strategies.
To analyze customer behavior:
- Use Sales Reports: In the “Business Reports” section, use the “Detail Page Sales and Traffic by Child Item” report to see customer interactions with your product listings.
- Check Sessions and Page Views: Look at how many sessions (visits) and page views your listings are receiving. A high number of views but low conversions may indicate issues with the listing or product.
- Identify Buying Patterns: By analyzing purchasing trends over time, you can better forecast inventory needs and plan marketing campaigns around peak buying periods.
To improve return performance:
- Navigate to Return Reports: In the “Reports” section, click on “Fulfillment,” then select “Returns Reports.”
- Analyze Return Reasons: The report will detail reasons for returns (e.g., “defective,” “not as described”). Review these reasons to identify product or listing issues.
- Take Action: For high return rates due to product defects or misrepresentation, work with suppliers to improve product quality or update product descriptions to better match customer expectations.
- Monitor Trends: Regularly review the return performance to minimize future returns and optimize product listings.
Amazon Advertising & Marketing
To set up a PPC campaign on Amazon UAE:
- Go to Advertising Console: In Seller Central, click on the “Advertising” tab and select “Campaign Manager.”
- Choose Campaign Type: Select “Sponsored Products” to promote individual listings.
- Set Budget & Duration: Set your daily budget and the start and end dates for the campaign.
- Targeting: Choose automatic targeting (Amazon decides the keywords) or manual targeting (you choose the keywords).
- Launch: Review your campaign settings and launch it. Monitor performance in the campaign manager.
Amazon’s Sponsored Products allows you to promote individual product listings:
- Select Products: In the “Campaign Manager,” choose which products you want to sponsor.
- Set Bids: For manual targeting, set bids for your chosen keywords; Amazon will charge you when customers click on your ad.
- Monitor Performance: Track impressions, clicks, and sales to assess the effectiveness of your campaign. Adjust bids and keywords to optimize performance.
To create promotions and deals:
- Go to Advertising: Under “Advertising” in Seller Central, select “Promotions.”
- Choose Promotion Type: Select from options like “Percentage Off” or “Buy One, Get One Free.”
- Set Details: Define the promotion’s conditions (e.g., minimum purchase amount, percentage discount) and the start and end date.
- Create Coupons: Alternatively, you can create coupons, which will appear in search results and product detail pages.
- Monitor Performance: After launch, track how your promotions perform and adjust them if necessary.
To optimize listings for better search visibility:
- Use Keywords in Titles: Include primary keywords in the product title (brand, size, color, etc.).
- Fill Backend Search Terms: In Seller Central, under the product listing, there is a field for search terms that customers can’t see. Add secondary keywords here.
- Optimize Descriptions and Bullet Points: Write concise, keyword-rich bullet points and a detailed product description, highlighting key features and benefits.
- Add High-Quality Images: Well-optimized listings should have clear, high-resolution images to improve both search ranking and conversion rates.
Subscribe & Save is available for FBA sellers:
- Go to FBA Settings: In Seller Central, go to “Manage FBA Inventory” and select “Subscribe & Save.”
- Eligible Products: Not all products are eligible; Amazon decides based on demand and product category.
- Add Products: Choose the eligible products you want to offer under Subscribe & Save.
- Monitor Performance: Once enrolled, customers can subscribe for automatic deliveries, and you can monitor the increase in subscriptions through your FBA reports.
Lightning Deals are time-limited promotions that appear on Amazon’s deals page:
- Go to Promotions: In Seller Central, click on “Advertising,” then “Deals.”
- Submit Deal: Choose a product that meets the eligibility requirements, such as high rating and inventory availability. Set the discount percentage and quantity for the deal.
- Pay the Fee: Amazon charges a fee for Lightning Deals, so ensure that the potential sales uplift outweighs the cost.
- Track Results: After your deal runs, review sales data to see its impact.
Amazon Seller Performance & Compliance
To monitor performance metrics:
- Go to Account Health: In Seller Central, navigate to “Performance” and click “Account Health.”
- Check Key Metrics: Review important metrics like Order Defect Rate (ODR), Late Shipment Rate, and Cancellation Rate. These metrics affect your seller status and eligibility for programs like Buy Box.
- Address Issues: If any metrics are below Amazon’s thresholds, take corrective actions such as improving fulfillment processes or responding to customer complaints promptly.
If you receive a performance notification:
- Review the Notification: In Seller Central, go to the “Performance” tab and click on “Performance Notifications.”
- Understand the Issue: Read the details of the notification to understand the problem, whether it’s related to policy violations, negative customer feedback, or low metrics.
- Take Corrective Action: Address the root cause of the issue, such as improving customer service or fixing listing inaccuracies.
- Submit a Plan of Action (POA): If Amazon requests it, write and submit a Plan of Action explaining the issue, the steps you’ve taken to fix it, and how you’ll prevent future occurrences.
To maintain compliance:
- Review Amazon’s Guidelines: Familiarize yourself with Amazon’s listing policies, especially around product descriptions, pricing, restricted products, and intellectual property.
- Check Listings: Regularly review your listings to ensure they comply with Amazon’s content guidelines, including accurate descriptions and correct categories.
- Monitor for Policy Updates: Stay informed of any changes in Amazon’s policies by checking the “News” section in Seller Central and adjusting your listings accordingly.
To increase your chances of winning the Buy Box:
- Competitive Pricing: Ensure your product’s price (including shipping) is competitive compared to other sellers.
- Improve Seller Metrics: Maintain a high seller rating, low Order Defect Rate (ODR), and on-time delivery rate.
- Use FBA: Consider enrolling in Fulfillment by Amazon (FBA), as FBA sellers often have a higher chance of winning the Buy Box.
- Inventory Availability: Keep your inventory in stock to avoid disqualification from the Buy Box.
If you receive an intellectual property complaint:
- Review the Complaint: Check the notification in the “Performance” tab under “Performance Notifications.”
- Determine Validity: If the claim is valid (e.g., trademark or copyright infringement), remove the infringing content or listing.
- Submit an Appeal: If you believe the claim is invalid, submit an appeal with evidence supporting your case, such as product authenticity certificates or invoices.
- Contact Rights Owner: You can also contact the rights owner directly to request retraction of the complaint.
Amazon Payments & Fees
To view and manage fees:
- Go to Reports: In Seller Central, navigate to the “Reports” tab, then select “Payments.”
- Transaction View: Click on “Transaction View” to see a breakdown of fees, including referral fees, FBA fees, and advertising fees.
- Review Statements: Check the monthly statements to review the fees Amazon has deducted from your sales revenue.
- Download Report: You can download detailed reports in CSV format to track and analyze all charges.
To check your disbursements:
- Go to Payments Dashboard: In Seller Central, under the “Reports” tab, click on “Payments.”
- Disbursement View: In the payments dashboard, you’ll see a summary of your current balance, the last disbursement date, and the amount.
- Review Transactions: Use the “Transaction View” to reconcile each sale and fee deduction.
- Request Payment: If your balance is ready for disbursement, Amazon automatically schedules payouts, but you can manually request early disbursement by clicking the “Request Payment” button.
For international sellers on Amazon UAE:
- Bank Account Setup: Ensure that your UAE-based or international bank account is set up under “Deposit Methods” in Seller Central.
- Currency Conversion: Amazon will automatically convert your earnings into your local currency if you’re using a non-UAE account. Amazon uses its currency conversion rates and charges a small conversion fee.
- Monitor Exchange Rates: Keep an eye on exchange rates and fees through the “Payments” report to understand the impact on your earnings.
Amazon Seller Tools
To manage your account via the Amazon Seller App:
- Download the App: Available on iOS and Android stores.
- Log In: Use your Seller Central credentials to access your account.
- Monitor Performance: Track sales, orders, and inventory in real-time.
- Respond to Customers: Handle customer inquiries and messages directly through the app.
- Manage Listings: Edit product listings, prices, and stock levels on the go.
- Set Notifications: Enable push notificatio
Amazon Brand Registry helps protect your brand:
- Register for Brand Registry: Go to the Amazon Brand Registry website and apply using your registered trademark.
- Access Enhanced Tools: Once registered, you’ll have access to tools to report intellectual property infringements and unauthorized sellers.
- A+ Content: Use A+ Content (formerly Enhanced Brand Content) to create visually rich product descriptions and detailed brand stories.
- Protect Listings: Monitor your product listings and flag any violations, such as counterfeiting or unauthorized sales.
To create A+ Content:
- Eligibility: Ensure you are enrolled in Amazon Brand Registry.
- Go to A+ Content Manager: In Seller Central, navigate to “Advertising,” then “A+ Content Manager.”
- Create Content: Use the tool to design enhanced product pages with images, comparison charts, and detailed descriptions.
- Submit for Review: Once created, submit the content for Amazon’s review, which may take a few days for approval.
- Monitor Performance: After approval, track how the enhanced content impacts conversion rates and customer engagement.
To create coupons:
- Go to Advertising: In Seller Central, select “Advertising,” then “Coupons.”
- Create Coupon: Choose the products you want to discount and set the percentage or fixed amount of the discount.
- Set Budget & Duration: Define your budget for the coupon promotion and the duration it will be active.
- Monitor Results: Once the coupon is live, monitor its performance in the same “Coupons” section to see how many customers are using it.
Amazon Account Security
To enable 2FA:
- Go to Seller Central: Navigate to “Settings,” then “Login Settings.”
- Enable 2FA: Click “Two-Step Verification” and follow the prompts to enable 2FA.
- Choose Authentication Method: You can choose to receive a code via SMS or use an authentication app like Google Authenticator.
- Verify Setup: Enter the verification code sent to your phone or app, and 2FA will be enabled for future logins.
To manage users:
- Go to User Permissions: In Seller Central, click on “Settings,” then “User Permissions.”
- Invite New Users: Enter the email addresses of team members who need access.
- Assign Roles: Choose roles based on the tasks the users will perform, like managing inventory or handling customer service.
- Monitor Access: Regularly review permissions to ensure that the correct roles are assigned and update as needed.
To secure your account:
- Use Strong Passwords: Ensure your password is unique and not used elsewhere.
- Enable 2FA: Always enable two-factor authentication for an extra layer of security.
- Monitor Account Activity: Regularly review your account activity for any suspicious logins or changes.
- Update User Permissions: Periodically review and update user roles to ensure no unauthorized access.